April 14, 2010
On-line web-based cardholder registration system
Loyalty Cards have really begun to take off within the world of retail. The gift card explosion of the last 5 years is finally moving into the world of loyalty / rewards cards! Due to this we have expanded the capabilities of loyalty cards by offering new registration features for both merchants and card holders. We know that these new features will create greater opportunities to leverage the growing popularity of offering rewards cards to your customers and generate greater profits for you!
Card holders can now go online to our website and register their loyalty cards
All they have to do is provide the required demographic information such as their name, address, email, phone number, etc.
Why should the card holder provide this information?
Because it protects them against losing their loyalty card and their rewards balances / accumulated history. By registering, which requires them to log in and create a password, they will be able to report a lost or stolen card so we can "move" the current balances onto a new card! Moreover, they will be able to view their own transaction history and rewards accumulation at that given merchant.
Should you incent the card holder to take the time to go "on-line" to register the card?
Some will want to, some already do, and some don't think it is necessary since the consumer is being protected against a lost card. If you desire to give instant points for a "valid" registration then that will be at your discretion, but our system can certainly handle it on a merchant by merchant basis.
Can you register the card on behalf of the card holder?
Absolutely, however you must have a procedure in place to internally log that customer specific data and then go to our website later on to enter the data for the consumer. If you intend to let the consumer know the password via a subsequent email communication then you can even create unique passwords.
Can you see personal card holder data?
Absolutely, plus the following as well:
What's Next on the Horizon?
We are in the testing phases of a new merchant oriented Loyalty Marketing System and will likely release this in the next 60 days! Now, you will be able to quantify the power of a loyalty card program!
You will be able to:
Where else can you find a merchant driven loyalty marketing system that allows you to take advantage of marketing data without having to call the processor? We will keep you apprised of the pending release date as we get closer to final internal certification.